Marketing and Communication

Through Social Media Marketing it is possible to promote company activities by putting social relations with customers at the center: the use of organic or sponsored communication on social media represents a particularly delicate service because it affects the customer’s brand and can generate crises to manage.

The social media generally used are the following:

• Google My Business;
• Facebook;
• Instagram;
• LinkedIn;
• Twitter;
• Pinterest;
• YouTube;
• Tik Tok;
• Quora;
• Tripadvisor.

The activities of Webateca for the management of the organic presence on social networks mainly consist of:

• Page / Profile Optimization;
• Advanced configurations;
• Editorial Calendar Creation;
• Publication of periodic posts;
• Image editing;
• Study and optimization of hashtags and texts.

At paid presence levels, the activities concern:

• Creation of advertising campaigns;
• Campaign management and optimization;
• Drafting of advertisements for the various campaigns and users;
• Selection of targeting and placements;
• Constant monitoring of the configurations set;
• Campaign progress report.

Google Ads is Google’s advertising platform that allows you to reach users on search results pages at the exact moment they are looking for what the company has to offer both in terms of product and service.

Google Ads on the Search Network is therefore the optimal solution for carrying out Push-type marketing campaigns: the user is already looking for us and we are happy to be found because we are relevant to him and therefore useful.

For Pull-type activities, however, it is possible to use the Display Network, which is a set of websites of Google partners and specific websites (including Google Finance, Gmail, Blogger and YouTube) that publish relevant ads with the topics of the sites themselves or with the interests of the users who are browsing them.

Using precise targeting methods to reach interested audiences, Google Ads for the Display Network allows you to advertise on well-known websites or promote businesses with images and videos reaching a wide range of customers with broad interests.

Webateca’s activity takes the form of:

• Creation of campaigns on the search network (Google);
• Creation of campaigns on YouTube;
• Creation of campaigns on the Display Network;
• Campaign creation, management and optimization;
• Drafting of advertisements for the various campaigns and users;
• Selection of targeting and placements;
• Constant monitor of the configurations set;
• Campaign progress report.

SEO (Search Engine Optimization) is the activity that allows you to attract useful traffic to the site thanks to the positioning of your pages on search engines, Google above all, in a way that is relevant to the searches that users make.

In addition to the initial strategy based on content and the related editorial plan, it is essential to use all those techniques that allow you to identify the best keywords: keyword research is one of the main characteristics of a good Search Engine Optimization policy and goes hand in hand with the analysis of competitors.

The creation of content represents the fundamental element because these determine the topics covered by the pages and therefore indicate the topics covered by the pages to the Google algorithms.

Thanks to the contents, Google is able to match the links of the individual pages that are most relevant to the search phrases made by users.

Once the keywords of interest have been defined, the competitors identified, the contents created and the objectives established, we can proceed to carry out the optimization activities of the pages typical of Search Engine Optimization (SEO).

These “on page” activities aim to improve the user experience, make page reading more fluid and maximize loading speed, an increasingly important variable in a predominantly mobile world.

Search Engine Optimization is not a “series of tricks to be first on Google” but a real strategic and technical activity that aims to maximize the visibility of your site for relevant search terms.