6 fundamental things that make it easier for users to make purchases from mobile

What favors mobile purchases? Here is a brief memorandum.

1. Important reviews for deciding on products and companies.

Many studies in recent years confirm that people read reviews and decide what to buy accordingly.

It is therefore important to collect reviews on your site. You can also pull reviews from an external site to view more or use structured data to get review stars from highly reviewed products in search results.

2. Users collect purchase recommendations from mixed sources.

Despite social media and the Internet, customers make mobile purchasing decisions using a combination of old media, new media and conversations with friends and family.

Asking for advice from the people around us is everyday practice. This means that the experience you offer to your customers is very important.

3. People often don’t know why they like something.

Much research shows that people make immediate decisions with their subconscious.

When they have to explain the choice, it can completely change because the rational mind is involved.

Certainly most of our preferences are learned and shaped by social norms and expectations.

It should also be said that preferences evolve with the evolution of society: this affects our purchasing decisions. A “family car” once meant a station wagon. Then it was a minivan. It is now an SUV.

4. Simplicity is key to decision making.

Cognitive fluency is the human tendency to prefer things that are not only familiar, but also easy to understand. That’s why simple sites are scientifically better.

For marketers this means that the easier it is to understand an offer, the more likely people are to buy.

5. Importance of previous positive experiences.

Why do we continue to buy brands and services that we have used before?

It is simple. We tried it, it worked and we don’t want to waste time looking for alternatives, perhaps risking a bad buy.

As a marketer, this means it’s extremely important to get a customer to decide on their first purchase.

Prepare your first offer with value and make mobile shopping as easy as possible. Once consumers have their first positive shopping experience, it’s much easier to get repeat purchases.

6. Make the website easy to read

Difficult to read, difficult to buy.

When people read something with a hard-to-read font, they transfer that sense of difficulty onto the subject they are reading about.

The same goes for products and purchases on e-commerce sites: the way the products are described is important.

The format of the text descriptions influences the way people perceive the products themselves and consequently mobile purchases. The way things are presented and the emotional factors come into play.

It is vital that you know them and manage them accordingly. Seemingly unimportant details can impact consumers’ decision to buy or click.

Must: Make every aspect of the purchase decision as simple as possible.