How does site speed affect indexing?

It is necessary to know that in online business, the loading time of the site is highly appreciated when it does not exceed 2 seconds.

It is estimated that around 40% of visitors abandon browsing when the loading speed does not reflect their expectations.

Therefore, companies must understand when it is essential to give this factor the importance it deserves.

How does website speed affect SEO rankings?

First of all, the factors that interfere with indexing are more than one:

• The time that has dominion;
• The keywords used or the semantic content;
• The loading speed.

This last point, which is the most important, deals with analyzing all the details of a site based on the user experience and therefore user satisfaction.

It may also be that the strategy we use is the most correct one, however we must be careful about the files we upload and how we do it to avoid a site being slow.

For Google, the user is the most important thing; for this reason, he cares about your comfort while surfing the Internet. If our website is slow loading, the visitor will leave the site and increase the bounce rate.

Having said that, having a low speed affects indexing and therefore our position in the ranking.

When Google penalizes our SEO positioning, it affects our business, our sales. For this reason, we need to control the speed factor of the site so that the customer does not abandon his goal of buying a product or service.

Let’s recap the importance of site speed through the following three points:

1. Faster pages are better positioned
   When Google crawls the web, it gives priority in ranking to the fastest pages.
   
2. The user experience of the user affects SEO positioning
   Google is smart enough to find sites that are abandoned immediately because users are tired of waiting.
   
3. A long wait turns into lost sales
   A slow website results in the loss of many visitors and therefore of potential customers who were ready to make purchases.

How to improve the speed of the site?

We at Webateca provide you with valuable information that can help you improve the speed of the site and consequently indexing:

# Image optimization
Even if the server is fast, when the uploaded images have a lot of weight, the site still continues to be slow. Therefore, it is correct to insert graphic contents with the right quality / weight balance.

# Improve Hosting
Hosting is a fundamental element that determines the response time, the speed of the hard disk installed and the operating system of the web. It is advisable to purchase quality hosting. The cheap or free ones are limited in space and the applications they offer.

# Using the cache
The cache is a memory that stores the most recent data of a page to prevent users from having to load the entire website each time they log in.

# Use of necessary plugins
We must know that WordPress is much slower when it uses multiple plugins and especially when they are not optimal. You need to employ the right plugins to improve the site’s loading speed.

Is your indexing poor because your site is slow? Get in touch with us at Webateca professionals able to study and improve the speed of the site in the right way.