How to improve website performance

Many companies are aware that the web is an entity that must change and not remain the same; however, they do not implement the right changes and strategies to avoid negative long-term results.

It is never enough to spend money on just creating a website.

We need to focus on a lasting investment to make it grow every day. In this article, we help you understand how to improve website performance by looking at what to avoid.

Elements to avoid to improve website performance

1. The design is “old”

   Your website design and any multimedia elements are your business card. We are talking about the image transmitted to users. It is the first thing the visitor sees, like the window of a clothing store. Your site doesn’t need to have a super cool design, but just do some research to discover the latest trends (fonts, colors, images, etc.) and adapt to the market.

2. The contents cannot be changed

   If you are forced to contact the company that created your content every time you want to edit, you are far from your goal. There are software like WordPress that, in addition to the power and its features, allow you to update, change and add content quickly and easily without having a deep knowledge of web design.
   If you want to beat the competition, you need to be able to edit your content at least once a week.

3. The website is not responsive

   A website is said to be responsive when it can be viewed correctly on other devices besides the computer (smartphone and tablet). Today’s users have less and less time and find it convenient to view content directly on their mobile. Businesses need to be ready to offer websites that adapt to any mobile device.

4. There is no Form

   Not having a Form means not allowing users to contact you to ask for more information. This means for your business to lose potential customers. The Form must be functional. It is therefore necessary to keep it under control to avoid intrusions or attacks that block it or no longer make it work properly.

5. You have a welcome page where users are asked to select a language

   Some time ago the welcome page was in use, and a language was selected in it before accessing the main Home Page. Today it is absolutely not necessary to have an element of this type as it prevents a good positioning in search engines like Google.

6. There is no subscriber list

   Incorporating a registration form into a website is a strategy that will allow you to capture users who have shown interest and who you could turn into customers.

7. There is no domain

   There are companies that don’t have a name on the Internet but still use a subdomain (“companyname.wordpress.com). To improve your online business strategy, one of the key elements is to have your own domain.

8. It is not possible to share content on social networks

   Your social pages must be linked to your website. Insert social sharing buttons on your web to extend your content to other people who don’t know your company yet.

9. The navigation menu disappears in the internal sections

   The menu is a guide for a user to lean on, so as not to get lost inside the site. For this reason, it must always appear on all pages.

Those mentioned are just some of the examples not to commit when you want to improve the performance of the website.

There are other more specific elements to consider, which need a more in-depth study.

It must remain imprinted in your mind that a website must always be monitored, managed and above all improved.