Improve the indexing of the website with the blog

Improving the indexing of the website is also possible through a well-made blog.

Usefulness of a blog

A company blog is mainly used for:

• intercept new customers
• retain your target audience
• build a community around your brand
• increase your authority in your target audience
• get inbound links
• reveal the human face of your brand
• spread your corporate message and its values.

How blogging helps improve website indexing

SEO (Search Engine Optimization) consists in optimizing the contents, pages and structure of a website through a series of strategies, to increase the quantity and quality of traffic obtained through the organic results of search engines.

Through SEO, the blog can rank at the top of the SERP results, that is the results pages created by Google and other engines, every time someone starts the search for a specific keyword or phrase.

SEO techniques allow you to improve your positioning in search engines, which still represent the largest source of traffic available today.

The most important tool, in terms of SEO of an article, are keywords, or those terms that users search for in search engines to obtain a certain result.

Elements with which the blog helps to improve the indexing of the website

• URL: Prefer clear and short URLs containing the keyword.
• Title and subtitles: it is essential that the title of the article contains the keyword, and it should also be included in at least one subtitle of the article.
• Tag Metadescription: Metadescription is the text that appears on the search engines below the link of the page. It serves to still attract the attention of users, must include the keyword and must entice the user to click on the link to reach the page of the published website / blog.
• Beginning of the article: use the keyword within the first sentence of the article, even better if placed at the beginning of the sentence.
• Density: repeat the keyword in the article with a density in the text of around 2 – 3%, making sure that it is well inserted and contextualized.
• ALT: stands for alternative and refers to text attributed to images. Enter a title and alt text (Alt tag) for images inserted in textual content. Search engines, in fact, when scanning the page to apply the positioning algorithm, also evaluate these elements that users normally do not view, in order to also weigh the consistency of the images used with the textual content.
• Related articles: use keywords also in content that link to the article concerned.
• Variants: do not always use the same keyword but try to insert its most similar and effective variants as well.
• Article length: the minimum length of an article must be at least 300 words, the ideal would be 1200-1500 words in order to maximize the articles themselves.

The Basic Rule for a Well Indexed Blog

It is essential that the contents of the blog are of high quality and original.

Google points to the fact that the contents are first of all useful to the users who read them.

This is why when creating content it is essential to always think that you are not writing for search engines but for your users.

Inserting new articles in the blog allows you to improve the indexing of the website: in fact, search engines prefer sites that are updated frequently, so a new blog article is seen as a positive factor.

In addition to publishing content to improve the indexing of a site, you can update existing content even by changing a few words and you can even republish the same updated content by changing the date.

The number of updates also matters, so the more a web page is updated over a certain period of time, the higher the chances of receiving organic visits.