Increase your mobile app downloads? Here’s how to do it

Most users look for apps that are, first and foremost, interesting and easy to use.

A visually appealing app is generally the result of an accurate analysis in search of an efficient user experience and user interface.

Therefore, designing an app following the principles of UI / UX design allows you to improve the user experience and increase the downloads of your mobile app.

What is the UI?

The UI is the user interface and is the part of the app with which users interact.

The design of the UI must therefore be aimed at an easy, intuitive, fun and effective interaction.

The User Interface therefore concerns not only smartphones, but any device that, via monitors or screens, allows users to interact with apps.

The primary goal is to provide the best possible interaction between user and app

What is UX?

UX is the User Experience.

The goal of UX is to create a final product that offers users the best possible experience, thus transforming casual users into loyal users, providing them with a more than positive experience.

The User Experience is therefore responsible for the success of the journey made by users through an app or website.

UI and UX are therefore two aspects to consider to get a simple, intuitive and smart app and to increase the downloads of your mobile app.

The simplest way to get your application found and thus increase your mobile app downloads is the App Store search engine.

For this reason, the ASO (App Store Optimization) plays a strategic role, which is a set of basic techniques to make your app appear among the search engine results.

How to implement the ASO

Here are some of the many tips for implementing ASO:

1) Choose the name of the app strategically

The name of the app is one of the most important factors that determine its positioning within the App Stores.

Make sure you have used relevant and explanatory keywords, suitable for the type of application.

2) Research your keywords thoroughly

Keywords are fundamental and your positioning in the App Stores depends on them.

You need to constantly monitor keywords and their performance within the search engine.

To improve your search ranking, you need to know which keywords are relevant and used most often by the target audience.

User review words are indexed by the App Store in search engines.

3) Write a clear and concise description

The description of your app is a sort of business card, in fact it is often only after reading the description that the user decides whether or not to download the app in question.

It must therefore be clear, persuasive and effective, to make the reader understand what the strengths of your app are.

4) Get more ratings, reviews and downloads

The ranking of your app is also influenced by the ratings, reviews and of course the downloads it receives.

Without being too invasive, an app evaluation should be requested, perhaps through a pop-up, after the user has had at least some positive interactions with the application itself.

5) Don’t use screenshots for your app, but use an image that best highlights the features of your app

Images have enormous power. One of the first things a user does as soon as they arrive on your page is to check the screenshots of your app. Using high-quality images increases the possibility of increasing your mobile app downloads.

6) Create a preview for your mobile app

Both Google Play and App Store give you the ability to upload a video preview of your app.

Previewing an app is a great opportunity to convince those who haven’t downloaded your application yet to do so.

The main differences in promoting an app in the iOS and Android stores are:

• Google Play gives more importance to search while Apple’s AppStore gives more value to rankings.
• Google Play records the downloads and their value and also rewards the fact that the app is then installed on the smartphone. Apple, on the other hand, is only interested in installations. For this, to have a good position in the Apple ranking, a constant flow of installations is necessary. Net installs are important on Android. The more smartphones have the app installed, the higher you will rank.

All you have to do is start with the promotion to increase the downloads of your mobile app!