Perfect website

These are just some elements but we can summarize the advantages that online visibility offers:

• It helps you achieve your business goals if you can get your visitors online.
• It drives traffic online, if your audience isn’t looking for your brand yet, without online visibility you will be nowhere to be found. As a result, online traffic is practically non-existent.
• It’s a long-term sustainable investment if users come to your website through quality content and not through paid ads.

Advantages of a perfect website

Let’s see what are the key elements and advantages of a perfect website.

• Responsive design

First of all, the perfect website must be responsive, i.e. programmed with a reactive design to adapt to all types of devices from which a user can connect (computer, tablet, smartphone).

The multi-device design allows us to reach more users who can access our content.

In addition to the design, it is necessary to have all the formats of a menu that can be easily read and that allows clear and oriented navigation.

So we will have a single version for desktop, smartphone or tablet because the site will automatically adapt perfectly to the type of screen used by users.

Thus, when the user switches from his desktop PC to a smartphone, the site automatically adapts to the new resolution, changes the size of the images and makes the use of content fluid.

• Respect User Experience

User Experience (UX) is a discipline aimed at designing solutions that can improve the usability of a product, service or system.

In this specific case, the use of UX dictates in the design of a perfect website have the aim of making the browsing experience easy, intuitive, fluid and pleasant.

This facilitates an increase in sales because the customer is at ease and facilitated in the final purchase. On the contrary, if the site presents problems, either because it is slow in loading the pages or because it is difficult to get to the cart to complete the purchase, the user will have a bad experience and will be inclined to leave that site to go to others. more congenial.

In addition to the fundamental importance of the contents, the UX shows us the structure and the form as fundamental elements of the optimization of the site, which must harmonize in the desktop and mobile versions for colors, typographic choice and personality, in order to propose a branding strategy unique.

Always with a view to simplifying and guiding the user experience, the general rules for the perfect website provide specific indications of font size, object affordance and page scrolling.

• A single content

Having one and only responsive site allows you to have a single well-positioned content. It seems obvious, but it isn’t.

Not everyone knows that having a series of site duplicates for different devices is a big disadvantage because duplicate sites are penalized by Google with consequent penalization of positioning on the net.

• SEO positioning

Responsive websites, as mentioned above, are accessible from different devices and therefore are well positioned in search engines since Google has a crawling system of the sites indexed through the different devices to classify them according to their characteristics in a list of results.

• Increase in sales

Ultimately, a perfect website is an excellent tool that allows us to facilitate navigation, obtain good SEO positioning and improve the user experience of users who visit web pages.

A good browsing experience is important because it influences purchasing decisions and only a perfect website can guarantee it!