Pros and cons of having a site optimized for every screen

Site optimized for each screen: to understand its importance, just think that since 2015 Google has launched a change to the search engine algorithms that now consider the mobile presence of a website as a ranking signal. The date was aptly named Mobilegeddon.

Password: a website must be easy to use on any screen. Otherwise, your brand could lose points and sales.

Therefore, in order to offer an easy, fluid and pleasant browsing experience, there are very specific rules to be respected, as the User Experience teaches.

Rules

First of all, change the layout to offer an experience based on the device used, particularly ideal for mobile viewing from which the majority of online searches are now carried out.

A responsive mobile website includes design elements such as:

Readable text without requiring zoom

Adequate space for tap target

No horizontal scrolling

Websites that aren’t optimized for all screens can experience a drop in their search engine rankings. This means that they are not found online.

To ensure that your website offers an experience tailored to mobile devices (without creating a separate app) it is imperative to consider responsive design.

Responsive web design (RWD) creates a system for a single site to react to the size of a user’s device, with one URL and one content source. The website must have a fluid and flexible layout that adapts to the screen size and allows for an optimized browsing experience.

Basically, your website will look good and work well on a desktop (or laptop), tablet, and mobile phone browser.

Having an optimized website is no longer an option, it is a requirement!

Advantages

The first benefit of a responsive layout is ensuring that any user on any device has the best possible experience on your website. And the most consistent.

Website responsiveness is also a great way to refine your site content.

A consistent experience that can increase lead generation, sales and conversions.

Analytics, monitoring and reporting can all be in one place.

Reduction of time and cost of managing content on site.

So there are no cons but only pros of having an optimized site!