The 2 principles that make desktop browsing easier

Users who arrive on a site must find a way to navigate easily and to be able to consult the pages in an immediate, intuitive and above all fast way.
The User Experience is essential to ensure correct navigation on the desktop, so today it is necessary to adapt to these criteria.

What does User Experience and Web Usability mean?

As mentioned several times, User Experience is the discipline that studies how to create a usable website.

A website is said to be usable when it is able to quickly satisfy the user’s information needs, also simplifying navigation on desktop and mobile.

The user must be satisfied with the response he finds while browsing.

What can make desktop browsing easier?

#1 Understanding the content

It is completely useless to have an accessible site if the information it contains is useless to the reader.

Content marketing, that is the strategy based on the generation of valid, relevant and quality content, is essential to attract or retain potential customers.
To be successful with this strategy, it is important to take care of certain aspects and coordinate many activities that support conversion and subsequent customer loyalty.

Creating simple, exhaustive contents and above all formatting them in the form, greatly simplifies navigation because it also simplifies the information acquisition criterion.

But the contents are not just textual.

With a good navigation structure, the visual content contributes to orientation. Placing clearly visible navigation icons and CTA buttons on different levels of pages allows users to directly and actively view offers at any time.

Again, you need to focus on the main offer of your website and where the user needs to take action.

The information must be immediately available. The more time it takes the user to find useful information on a page, the less usable your site is.

#2 Structure

The user must be able to easily navigate between the pages of the website.

Quickly return to the home page, open other related documents on the topic you are reading without getting lost, fill out a form easily and more. The structure of the website must be built to facilitate the navigability of the pages.

By User Experience (UX) we mean the set of perceptions, reactions and emotions that a person feels when interfacing with the web. It is expressed in the degree of subjective adherence between the user’s expectations and the satisfaction of his needs.

Its main objective is to create pages that reflect the needs of users, that are effective and efficient with respect to specific objectives and that provide an experience that is not only useful, but also highly enjoyable and satisfying.

A practical and simple navigation on the pages of a website is not only useful for visitors, but also for the success of companies in terms of marketing, allowing users to increase clicks and conversions.

Many agencies, including Webateca, use sophisticated systems that allow you to analyze technical and content aspects of a website.

It consists of a real test that highlights the strengths and weaknesses of the site, thus providing the opportunity to outline a detailed ad hoc improvement plan.